Social Media Marketing

Social Media Marketing |
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1 + Learners

This course in social media marketing is appropriate for the individuals wanting to pursue a career in social media. Professionals can opt for this course for enhancing the intellectuality in gaining expertise in driving the social media ecosystem and deep dive into Media buying, Campaign setting up and analytics. This course is applicable for Software Professionals, Web Developers, Project Managers and Testing Professionals.

About the Course

Our course equips you with the methodologies required for launching the campaigns in social media, measuring them and delivering ROI. Our course imparts you with the thorough knowledge of how social media fits into the digital marketing ecosystem, buying media on different platforms, maintaining an Omni-channel content strategy and the engagement lifecycle. Become a social media expert!!

Course Objectives

After the successful completion of SEO, you will be equipped with the following competencies: : 

  • The methodologies for understanding the social media marketing ecosystem
  • Understanding the deep dive into audience buying and campaign setting up
  • Techniques for formulating an action plan for Omni channel content delivery
  • Ways for understanding the metrics and the KPIs that advertisers look for
  • Learning the guidelines for effective content and testing and optimizing campaigns
  • Learning launching social media marketing on behalf of brands

Who is the Course for?

This course in social media marketing is appropriate for the individuals wanting to pursue a career in social media. Professionals can opt for this course for enhancing the intellectualism in gaining expertise in driving the social media ecosystem and deep dive into Media buying, Campaign setting up and analytics. This course is applicable for Software Professionals, Web Developers, Project Managers and Testing Professionals.

 

Benefits

 

Millions of organisations are using digital marketing budgets over traditional media budgets. The online marketing strategies have increased. Therefore, with the need to understand ecosystem of social media, the requisites for social media professionals has increased immensely. Our course will empower you to make media plans, handle campaigns on behalf of brands and provide beneficial social media analytics. This course will empower you to become a social media professional!!

Course Requirements

Anyone interested in Social Media can apply for this course. The basic knowledge of digital marketing as a publisher or media buyer or campaign optimization of JavaScript and HTML is a pre requisite .Though all the concepts from the fundamentals will be taught yet understanding of the digital marketing ecosystem will enhance your comprehensibility.

What are the prerequisites for the courses?

These courses are open to anyone with an interest in the topic and an appetite for learning. The only other requirement is a PC/Laptop and a working internet connection.

How do I register for the course(s)?

The registration process is very simple. Please click on the course in the home page. The system will redirect to the course page. Click on Add to cart, check out from the cart and make payment. Once the payment is made the login credentials will be sent on the registered email address.You can also Sign Up to the website. Please click on the Sign Up icon at the top right hand corner. The system will prompt you to fill a form with your credentials. Once the details are submitted, the login credentials will be sent to registered email address.

How do I make the payment for the course(s)?

The payment to the course can be made online using Debit Card/Credit Card or through Paypal Account.

Do you offer any discount on the course-fee?

Please refer to the promotions section for any ongoing promotion and discount

Can I register for more than one course at a time?

Yes. You can register for any number of courses at a time.

How do I change my E-mail ID?

Once you have logged in, please click on profile. The email address can be changed in this section

How do I access the study material?

The Study material can be accessed online after completing the purchase.

How many people are there in a session/course?

There can be any number of people taking up the course.

How do I interact with the instructor(s)?

There would be regular question/answer sessions organized with the instructor every week for the students to clarify their doubts.

Do I get a backup class or recording(s) for the session(s) missed?

All the sessions are video recorded and are self-paced. Students can choose to learn any Module/Chapter as per their convenience.

When are the classes scheduled?

These are self-paced courses. Students can learn as per their convenience.

What are the timings for the courses?

The course materials are available for the life time for future reference.

How are the exams conducted?

There are two types of assessments for the students.

  1. Multiple Choice Questions
  2. Project

Once the Student completes the courses, he can choose to take up the assessments. The assessment will have to be completed in a fixed time period as defined in each course.

Do I get a certificate on successful completion of an online course?

Yes. A certificate will be awarded at the end of the successful completion of the course.

How do I get my certificate(s)?

The certificate will be available online and can be printed. A hard copy will be sent through post at the registered address.

Are the certifications recognized?

The certificate will be provided by Hermes, Singapore.

Can I cancel enrollment in a course?

The student can choose to cancel the course within one week of enrolment or before completion of first module of the course.

Is it possible to have course refunds or exchanges?

Please refer to refund policy.

 

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