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Exploring SEO

Exploring SEO |
$180

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In today’s competitive market SEO is more important than ever it has been. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. The deep study of how Search Engines work can help a company optimize their site to get ranked high and in turn get more leads. In line with its vision to empower professionals, HERMES brings to you a course in Search Engine Optimization.

This SEO course has comprehensive coverage of latest tools and techniques to understand all the fundamental concepts of SEO. The course focuses on in-built practical sessions, live projects with server implementation examples and demo of latest tools.

About the Course

This course is about Search Engine Optimization (SEO) which is also known as organic search. SEO helps you understand a website and its technology in a better way. It also helps you in the promotion of the website by investing less amount of money

What are the Course Objectives?

Clarify the myth called SEO.
Understanding websites and web in a better way.
Understanding search and search engines.
Understanding Google.
Technical aspects of a website or web property and how it impacts SEO.
Actual SEO plan preparation.

Who should do the Course?

Digital Marketing Students.
MBA Students.
Entrepreneurs.
Marketing Teams and Professionals.
Startups.
Developers and Programmers.
Senior Managers.
Mid Level Managers.
Basically every professional who is into IT or ITES.

Why learn this Course?

80-90% of customers nowadays check online reviews prior to making a purchase. It won’t be long before virtually everyone is searching for products and services online. Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors. In order to ensure that you get good leads online, it is important to understand the SEO techniques. This course will help you in achieving this critical knowledge; making you a valuable professional in your organization and helping you to get better salary. On an average the SEO professionals earn 15 to 20% more than regular developers
This course covers all the basic principles and latest tools of Search Engine Optimization
The demos of tools helps in in-depth understanding of the subject

What are the pre-requisites for this course?

Basic knowledge of

Internet Surfing and

Mobile Internet Surfing

A bit of word and excel

Module 1 - Understanding Search
- Ch -1 Search Engine Ecosystem
- Ch 2- Structure of Google
- Ch 3- SEO and steps of seo audit methodology & search operators
- Ch 4- Orientation-Search Operator
- Ch 5- Website planning
- Ch 6- Content and its types
- Ch 7 - SERP, page rank and similar concepts & Domain Authority and Page Authority
- Ch 8- Domain Authority and page authority
Module 2 -Keyword planning, On page SEO, and tools for Audit
- Ch 1 - Keywords planning
- Ch 2 - Pillars of seo
- Ch 3 - Details of on page SEO
- Ch 4 - Content writing guidelines & Tools DEMO
- Ch 5- Tools of SEO Audit
Module 3-Digital assets, analytics and mobile app optimization
- Ch 1 - DAO
- Ch 2- Google Analytics
- Ch 3- Google Analytics Demo
- Ch 4- Google Webmaster
- Ch 5-Google Webmaster Demo
- Ch -6 Mobile App Optimization
Module 4-Off Page optimization and algorithm updates
- Ch 1- Off Page optimization and algorithm updates
- Ch 2 -Google page Rank
- Ch 3 -Article writing and sobmission blogs
- Ch 4 -Video off page optimization
Module 5 - Online security and online reputation management
- Ch 1 -Online security and online reputation management part
- Ch 2 - Landing.page optimization
- Ch 3 -Special Topic Heart Bleed
- Ch 4 - Online security website
Module 6: Additional Learning
- Audit
- Dossier

What are the prerequisites for the courses?

These courses are open to anyone with an interest in the topic and an appetite for learning. The only other requirement is a PC/Laptop and a working internet connection.

How do I register for the course(s)?

The registration process is very simple. Please click on the course in the home page. The system will redirect to the course page. Click on Add to cart, check out from the cart and make payment. Once the payment is made the login credentials will be sent on the registered email address.You can also Sign Up to the website. Please click on the Sign Up icon at the top right hand corner. The system will prompt you to fill a form with your credentials. Once the details are submitted, the login credentials will be sent to registered email address.

How do I make the payment for the course(s)?

The payment to the course can be made online using Debit Card/Credit Card or through Paypal Account.

Do you offer any discount on the course-fee?

Please refer to the promotions section for any ongoing promotion and discount

Can I register for more than one course at a time?

Yes. You can register for any number of courses at a time.

How do I change my E-mail ID?

Once you have logged in, please click on profile. The email address can be changed in this section

How do I access the study material?

The Study material can be accessed online after completing the purchase.

How many people are there in a session/course?

There can be any number of people taking up the course.

How do I interact with the instructor(s)?

There would be regular question/answer sessions organized with the instructor every week for the students to clarify their doubts.

Do I get a backup class or recording(s) for the session(s) missed?

All the sessions are video recorded and are self-paced. Students can choose to learn any Module/Chapter as per their convenience.

When are the classes scheduled?

These are self-paced courses. Students can learn as per their convenience.

What are the timings for the courses?

The course materials are available for the life time for future reference.

How are the exams conducted?

There are two types of assessments for the students.

Multiple Choice Questions
Project

Once the Student completes the courses, he can choose to take up the assessments. The assessment will have to be completed in a fixed time period as defined in each course.

Do I get a certificate on successful completion of an online course?

Yes. A certificate will be awarded at the end of the successful completion of the course.

How do I get my certificate(s)?

The certificate will be available online and can be printed. A hard copy will be sent through post at the registered address.

Are the certifications recognized?

The certificate will be provided by Hermes, Singapore.

Can I cancel enrollment in a course?

The student can choose to cancel the course within one week of enrolment or before completion of first module of the course.

Is it possible to have course refunds or exchanges?

Please refer to refund policy.